The four of us childhood friends both came up with the idea, and completely built Atahana while living in Asia. Born and raised in the US, we had our own conditioning of what it meant to be "beautiful". After moving East and being influenced by the incredible cultures out here our conceptions of what beauty is took a turn for the better!
Not only the realization, but the internalization of a focus on inner beauty compelled us to create Atahana as a way to share this message with the world.
We have felt the positive change - mind, body, and soul. We feel everyone deserves to feel that change too.